This is a film poster for 'The Last House on the Left' a major influenential campaign to the creation of my trailer. This poster is a really simplitic with one photo, no photos of the cast, and a simplistic colour theme. By not including images of the cast, I can tell that this is not the unique selling point for the film, and that they are relying on the genre of the film to sell it. By using a dark sinister colour theme they clearly portray this genre. In generic horror films the idea of a 'haunted house' is often used in a similar way to this image, with a lonely house on the top of the hill lit up by moonlight with silouhettes of bare trees around it. By including images like this the designers are using intertextual references, that the audience will recognise and relate it to other films of this genre. The use of light exiting the house and it being dark all around reflects the battle between good and evil with in the plot. The picture looks stormy due to the contrast which also reflects this storyline. The combination of the word 'House' being larger than any of the other words on the poster, and the image of the house relate to the focus of the house in the film. By making red the only other colour in the poster it reflects blood and danger. Red could possibly portray love and romance, but in the case of this poster it clearly reflects blood due to the splatters and the rest of the poster being dark and sinister. The title of this poster is larger than the image, this is unusual for most film posters as usually the designer is relying on the image to draw the attention of the audience in. This poster therefore breaks away from the conventions of film poster and subverts them, this may in itself draw the attention of the audience in as its not what they are expecting to see. The fact that the typography is really simple as well is usual as i would assume that normally if they were going to make the text the focus of the trailer, then they would choose to use a fancy font to make it more aesthetically pleasing. The reason why i think they have made the text the focus of the poster is because they want people to remember the name of the trailer the most, this is why they have also used a really simplistic font so that it is quick, easy to read and impacting and therefore memorable. At the bottom of the poster there is the names of the production company, studio, crew and cast memebers names. They are really small and compacted together, this means that they are not the feature of the poster.
Monday 8 February 2010
Analysing Film posters
This is a film poster for 'The Last House on the Left' a major influenential campaign to the creation of my trailer. This poster is a really simplitic with one photo, no photos of the cast, and a simplistic colour theme. By not including images of the cast, I can tell that this is not the unique selling point for the film, and that they are relying on the genre of the film to sell it. By using a dark sinister colour theme they clearly portray this genre. In generic horror films the idea of a 'haunted house' is often used in a similar way to this image, with a lonely house on the top of the hill lit up by moonlight with silouhettes of bare trees around it. By including images like this the designers are using intertextual references, that the audience will recognise and relate it to other films of this genre. The use of light exiting the house and it being dark all around reflects the battle between good and evil with in the plot. The picture looks stormy due to the contrast which also reflects this storyline. The combination of the word 'House' being larger than any of the other words on the poster, and the image of the house relate to the focus of the house in the film. By making red the only other colour in the poster it reflects blood and danger. Red could possibly portray love and romance, but in the case of this poster it clearly reflects blood due to the splatters and the rest of the poster being dark and sinister. The title of this poster is larger than the image, this is unusual for most film posters as usually the designer is relying on the image to draw the attention of the audience in. This poster therefore breaks away from the conventions of film poster and subverts them, this may in itself draw the attention of the audience in as its not what they are expecting to see. The fact that the typography is really simple as well is usual as i would assume that normally if they were going to make the text the focus of the trailer, then they would choose to use a fancy font to make it more aesthetically pleasing. The reason why i think they have made the text the focus of the poster is because they want people to remember the name of the trailer the most, this is why they have also used a really simplistic font so that it is quick, easy to read and impacting and therefore memorable. At the bottom of the poster there is the names of the production company, studio, crew and cast memebers names. They are really small and compacted together, this means that they are not the feature of the poster.
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