Analysis of Trailer of Saw 5

The trailer initially begins with fast past pace jump cut shots of scenes of violence from the film. This automatically grabs the audience’s attention, and excites them. They can instantly tell that the film is with in the genre of horror due to the violent scenes shown. There is the narration of a distinctive voice, that is the main man who commits these murders. Previous viewers would automatically recognise this voice, as he has been the same through out the series of films, therefore they are appealing to an existing target audience. By starting the trailer fast pace they have already captured the audience’s attention. This automatically skips the a caption saying ‘This Halloween’, after a shocking series of clips this then surprises the audience and instantly informs them of the release date, this means that they will be more likely to remember the dates at they will have a lasting impact. After that again you hear screams of one of the victims the word saw flashes with the Roman numeral 5. The next scene is an image of a man with a box on his head, the audience will be confused about the purpose of this and the relevance of this to the film. By confusing the audience they are ensuring that the are thinking about their film and therefore are more likely to want to go see it.

They have used high angled shots to show how inferior his captures are. There is low key lighting, which makes it appear sinister and scary. The close up allows us to see the emotion on the characters face, but also the setting in which he is. We can see he is in pain, again relating to the genre of the film. The closing shot shows the release date and website. By providing a website they are appealing to a technologically aware audiences. Once visiting the website I discovered that they have games and use colloquial language to describe some of their applications, this therefore reflects that they are appealing to a young target audience. The voice over begins by saying ‘hello, I am the man you call jigsaw’- this is again appealing to their existing audience as people who have watched the other films will recognise this name and know what they are talking about.

They have slowly zoomed in from a long shot to a close up. By doing this it has enabled the audience to see the setting of this scene and show the vast emptiness around the character. It also allows the audience to see the close up of his facial expressions and emotions, which is key as he begins to panic whilst inside the box.