Here is one of the posters for the 'Saw 5' film that I analysed as part of my research. The film 'Saw 5' fits into the genre of horror. It is a very horrific and gruesome film that includes a lot of violence. This poster doesn't reflect this aspect of the film, although the image itself is slightly disturbing due to the simplistic and eeriness nature of the image. This is an unusual poster layout as normally film posters include a lot of images, that are really striking and eye catching due to bright colours to attracted viewers.
Although this image is again very striking it isn’t striking because its full of detail, its striking as it isn’t what the audience is expecting and therefore maybe implying that the film is different and nothing like anything they have seen before. This may also imply that it is a controversial film. By not including a wide variety of images they are emphasising the importance of the only image they have used. This shows that the image has a lot to do with the storyline and therefore they want the audience to focus on it and remember it. As it is a very simple layout it will also stand out over other film posters and therefore attract the attention of the audience.
The fact that the man is wearing a mask implies a sense of mystery to the film, which relates back to the storyline as through out the series of films, the main character wears a mask and you are never fully made aware of who he is. This image used for the poster of the 'Saw 5' film is similar to a lot of the previous films posters; the majority of these posters include a grey clinical background with a lone object. The majority of the other posters are again washed out with little colour and again connote a dead like quality, relating back to the genre of horror. By using a similar style layout and colour scheme they are ensuring that their target audience will relate the images and the layout to previous films and this will draw their target audience in.
The image is used repeatedly through out the campaign and images of a similar style are also used, by using similar or the same image through their campaign they are ensuring the audience will remember and recognise these images and when they see another element of the campaign they will relate it back to the film. The other images include the same grey background and are all washed out with little colour. The image portrays a clinical, death like quality due to the colouring of the models skin. By using minimal text they are also not giving too much of the story line away. This reinforces the deception element of the fact the model is wearing a mask, but also shows that the designers are confident enough to know that their audience will be attracted to this poster with out texts being involved.
The image is deceiving in the way that he is wearing a mask and you can only see one side of his face, but his expression and the rest of his body language don’t reinforce this idea. He isn’t attempting to psychically hide any of his features with the rest of his body. The image to reminds me of a mug shot used in police stations, the model doesn’t appear intimidating or scary as he is looking away from the camera, they have chosen to do this on purpose, as they could have got the model to look down the lens and this would have created a more impacting and scary image as the audience would feel engaged in the image, but by having him side on and looking away they are creating distance between the model and the audience which is unusual for designers to do as normally they strive for that connection. This relates back to the storyline as the main character from the film carries out violent acts, but doesn’t actually do them himself; he lays traps for people to fall into. In my research I commented on the similarities and differences between the Saw 5 webpage, posters and trailers and how each one is different.
All of these images include an elderly looking mans face. The therefore reflects that possibly this is a key feature of the film or something of importance.
This image is the same as the poster underneath, but it has zoomed in on the head. This shows the importance of it. By not including the rest of the shot it leaves the audience in confusion, as they cannot work out what the head is in or what is going on.
Through this long shot of the scene the audience can see what has happened to the head. It automatically appears to be scary. The stillness of the shot also adds to the eerie nature, and reflects the genre of the film. All posters have used the same font type creating a sense of synergy. The use of washed out images in all of the posters again makes them link together so that the audience will recognise the link between them
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