The similarities and differences between elements of the campaign for Saw 5

Through analysing Saw 5's campaign I have noticed similarities and differences between the individual elements of the campaign. I noticed that similar images where used through out the campaign, colour schemes and fonts where all kept similar. The reason why I feel the designers may have created this synergy is so that their audience may recognise and associate certain elements of their campaign to each other. For example if a viewer saw the trailer, by keeping the same fonts and images they will recognise the poster if they walk past it in the street.

Throughout the campaign the designers have used the same font and imagery, this gives their campaign a sense of synergy. The audience may or may not see the website, poster and the trailer, but if they do they will recognise the same font and imagery and relate it back to the film. This is their unique selling point. The voice over for the trailer is a recognisable voice, used through out the series of the films, this again is the unique selling point of the film. By deciding that their film was to be released at Halloween the distributors would have had to compete with other horrors as many horror films are released during this period. They therefore would need to ensure that their campaign stands out from everything else. This campaign has relied heavily on its existing audiences from the previous films. By using the same font that has been used in the other films and a similar design and music, they have directly appealed to an audience that will already recognise these devices. The clinical aspect of the images used in the posters is relevant as this film is based around a hospital and a member of staff in it. The washed out images with dull lighting and colour tones, is also used in the film, and therefore by using this in the campaign it directly links to the style of filming used.